|
More than 5000 entries on the history, culture and life of Britain (published in 1993 by Macmillan, now out of print)
|
Hovis
|
|
Trade name registered in 1890 for a flour with extra wheat germ – developed by Richard Smith, a miller at Macclesfield in Cheshire. He launched a competition for the name and chose Hovis, based on the Latin hominis vis, meaning 'strength of man'; trade names of this learned sort were then much in fashion (compare *Bovril). The brown rectangular loaves baked from his flour have had their present shape from the start, with a slightly spreading top and the letters HOVIS embossed along the side.
|
|
|
|